Videogame education festival and competition launches

(PressZoom) - The UK's biggest ever festival for videogame education was announced today (Thursday 19 January) at an industry launch event at Sheffield Hallam University.
The Games Britannia festival was launched by the chairman of UK Interactive Entertainment, Andy Payne OBE.

Speaking at the launch he said: "We're thrilled to be able to announce the launch of Games Britannia hot on the heels of the games industry's recent success in lobbying for a new computer science curriculum to replace ICT in schools.
"It's vital to our future economy that the next generation become creators of technology and software, not just consumers of it. And it is exciting events like Games Britannia that will help to lead the way in redressing this imbalance.

"UKIE is proud to be able to back an event like this and we will ensure we help to rally the games and interactive entertainment industry to support Games Britannia and together we can make it the roaring success it deserves to be."

The videogames education and careers festival will take place from 2 to 8 July at the MAGNA Science Adventure Centre, and will celebrate the strength of the UK industry and inspire the next generation of British videogame talent. The festival includes Games Britannia: REPLAYED, which opens the Games Britannia doors to the public for a weekend of games-based learning and entertainment.

Games Britannia, incorporating Games Britannia: REPLAYED, is organised by a partnership including Rotherham Metropolitan Borough Council, Sheffield Hallam University, Brinsworth Comprehensive School Academy Trust, Replay Events and UK Interactive Entertainment, and is backed by industry companies including Sony Computer Entertainment Europe.

Dr Jake Habgood, senior lecturer on Sheffield Hallam's game development courses, said: "We want to engage children with the exciting opportunities that the videogame industry offers.

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Videogame education festival and competition launches

Sponsors of the event currently include Sony Computer Entertainment Europe, Sumo-Digital and YoYo Games. The event is supported with workshops by Raspberry Pi and BBC CBBC/CBeebies. To find out more about the Games Britannia festival visit



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