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Raúl Ojeda Launches Don Ville Shoes on La Brea; Los Angeles' Bespoke Scene ...

Los Angeles, CA (PRWEB) August 16, 2011

Los Angeles’ bespoke scene is gaining momentum with the addition of new La Brea shoe emporium, Don Ville ( http://www.donville.com ). Don Ville marks the third shoe-related business for Raúl Ojeda, who most recently hails from the Hollywood studios shoe institution, Willie’s Shoe Service ( http://www.williesshoeservice.com ). At Don Ville, Ojeda provides three layers of Don Ville shoe options, giving clients a wide range of choice, individuality and comfort: Full Bespoke pairs, Made-To-Measure, and Ready-To-Wear, the last of which will launch in late-September. Don Ville’s 1,700 s.f. space includes an on-site workshop and retail showroom.

Don Ville, which officially opened on July 23, 2011, will also serve as an educational platform for Ojeda, who intends to share his extensive proficiency in the importance of high-quality, hand-made shoes and proper shoe maintenance, with today’s modern audience.

“At one point in time, everything was tailor-made…our clothes, our shoes. People understood the importance of investing in a quality item that was uniquely their own. This is now a foreign notion, to younger generations in particular. We’ll pay hundreds of dollars each year for the newest cell phones, but won’t spend more than $80.00 on a pair of shoes that essentially, carry you through your days…through life,” says Raúl Ojeda, of both Don Ville Shoes and Willie’s Shoe Service fame, the latter of which celebrates its 55th birthday, this year.

Ojeda continues, "We recognize the importance and value of treating ourselves well, when we spend the money to dine at high-end restaurants that serve inventive, healthy and fresh fare...but as a whole, we don't recognize how a good, custom-made pair of shoes and tailor-made clothes are similarly valuable investments in ourselves and our comfort."

Ojeda has trade craftsmanship in his blood – both of his parents worked in the garment industry in Downtown Los Angeles – but his fascination for the shoe business didn’t quite ignite, until after he had owned his first shoe venture for a handful of years.

Brea Mall Brea Ca - News


Brea's big pension burden

To pay off its debt over the next three decades, Brea would have to fork over $10 million a year – that's more than double the $4.5 million in annual sales tax revenue the city gets from the Brea Mall. Brea's unfunded pension and health care debt is



Raúl Ojeda Launches Don Ville Shoes on La Brea; Los Angeles' Bespoke Scene ...

Don Ville Shoes is located at 113 N. La Brea Avenue (between 1st Street and Beverly Boulevard), Los Angeles, CA 90036. Don Ville is open Monday through Saturday, from 11:00 AM to 7:00 PM, and Sunday, from 12:00 PM to 6:00 PM.



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BREA, Lloyd Schwengel: J. Johnson of Irvine wants to know "when did the government decide to kill half of the population?" [Letters Aug 23, 2011] The answer is when Franklin D. Roosevelt signed the social security act into law, promising something that




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