Hamburg's Gigalocal tries to get your to-do list done
Hamburg-based Gigalocal, which has just launched its website and apps for iOS and Android, calls itself a “virtual wish list” — a place where users can get help, “no matter what you need, when you need it, where you need it.”
The reality is that it’s entering the increasingly hot business of service marketplaces — a busy space full of companies offering platforms that match buyers and sellers of low-value jobs and errands.
Gigalocal allows users to post up the tasks that they need to be completed (the “gigs” that its name riffs off) and lets others bid for them. Want somebody to pick you up from the store later on? Need someone to pick up your dry cleaning or drop off a parcel? What about getting a dog walker to fill in when you can’t?
Even if you don’t understand German, you can get an idea of their pitch from this promo video, in which the user has forgotten his anniversary and uses the service to pull together things at the last minute.
After a fitful start, the company’s been greeted with some interest at home — not least because of its team. The founders include Sebastian Diemer and Alexander Graubner-Müller, who worked together in the past on Gaopeng.com, a Chinese Groupon variant which was bought by Groupon itself. Investors, meanwhile, include Heiko Hubertz of gaming portal Bigpoint and Edgar Berger, the head of Sony Music International.
In addition, the company is building on work it has done already with another website, Gigalo , which is based around a very similar concept. Gigalo allows people to offer jobs at a fixed rate (rather than auctioning), and is available in German and Spanish, with local versions across six countries in central and South America. It’s gained little traction so far, but the suggestion appears to be that its struggles will inform the team behind Gigalocal.
It’s not just previous experience that seems to inform Gigalocal, though. To get ahead, it’s not just learning from its own past, but also from rivals elsewhere. And this whole idea — the errand marketplace — is certainly one that’s starting to warm up right now. We’ve given some coverage to TaskRabbit , and there are a number of other companies also eying up the same area: Zaarly , Thumbtack and more. Looking around Gigalocal suggests that it is keen to find out what it can from those businesses wherever possible.
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