Series-branded clothing ranges add extra dimension to TV
As Banana Republic’s new Mad Men-branded clothing range hits the rails, will it pave the way for a flood of TV-endorsed clothing lines on the high street?
TV and character-branded clothing lines are typically the realm of childrenswear, with logos and images from youth favourites adorning clothing as far back as I can remember - my most treasured items of clothing when I was 11 were my Beverly Hills 90210 and Ren and Stimpy t-shirts. These days it’s more along the lines of cult childrens hits such as Ben 10, Dora the Explorer and Hannah Montana.
But the launch of Banana Republic’s Mad Men branded clothing line this month shows that there is room for this kind of tie up in the adult clothing space. The collection taps into the cult following the series has amassed, alongside the show’s continued ability to turn heads in the fashion world thanks to the talents of its lead costume designer Janie Bryant. Bryant in fact even collaborated on the Banana Republic tie-up, lending a real sense of authority and credibility to the range.
This isn’t the first TV-branded clothing range - Miss Selfridge last year launched a Gossip Girl branded range with some success, aimed at the teen market. Licensing a TV brand is a serious step, taking a clothing retailer’s efforts beyond ‘inspired by’ ranges which are plentiful in stores, as presumably it allows a retailer to use signature styles from a TV series or film but conveniently exempts them from the heavy licensing fees of actually using the brand to market the line.
It also goes beyond the common practice of TV personalities lending their celebrity brands to clothing ranges, such as Fearne Cotton and Holly Willoughby for Very.co.uk, and on the high end, Danni Minogue’s Project D. The persona approach is certainly a meaningful way to leverage the popularity of a household name when marketing fashion, but opting to take on the brand of an entire TV series arguably allows fashion brands to target a specific audience and tap into a much bigger zeitgeist than just one person is able to create.
Moulin Rouge Clothing - News
The two met in the early 1890s when Avril was one of the new dancers at the Moulin Rouge. Part dance hall, part circus, the Montmartre venue with the fake red windmill featured the risqué stage performances of girls in tightly bodiced dresses and
Glee, the 90210 new generation series and even films such as Black Swan and Moulin Rouge also come to mind. No doubt this has fashion marketers thinking hard about what their next branded tie-up could involve, but let's step back to think about whether
Imagine what a life drawing class would be like if they held them at the Moulin Rouge When many artists think 'life drawing', they think of sterile rooms, bad lighting, and bored, silent, models with nary a hint of personality.
Seems no one was turned on by this Russian gal's recent Moulin Rouge routine and flight crew quickly did a U-turn to off her from the plane, which was headed from Moscow to London. Apparently too much alcohol made her feel like stripping but it's not
Greatest failed theatrical stunt: While re-enacting a scene from "Moulin Rouge!" she tried to kick a hat off her friend's head, but missed and kicked him in the face. It's not every day that a beauty queen is pounding the pavement in your small town.
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