Conde Nast and HSN Team up to Offer Exclusive New "Bon Appetit" Branded ...
/PRNewswire/ -- Conde Nast, home to some of the world's most celebrated media brands, and leading multichannel retailer HSN today announced an agreement to create a new collection of culinary products under the Bon Appetit label that will be available exclusively via all of HSN's sales platforms including television, online and mobile. This agreement is part of a successful ongoing relationship that began between Conde Nast and HSN in 2008 and represents the type of licensing venture Conde Nast is most interested in pursuing for its iconic portfolio.(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )
For the launch on January 31, 2012, the collection will include an impressive array of high quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools. Each item will be produced in partnership with Bon Appetit experts and rigorously vetted in the magazine's test kitchen. New additions to the collection will be added every other month.
As part of the agreement, Bon Appetit 's resources will be utilized to bring the brand to life on HSN. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.
"We're delighted to be able to work so closely with HSN to develop a collection of high quality products for our readers," said Adam Rapoport, editor in chief. "In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appetit .
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